This is Herb Lubalin’s logo for The Sound of Music, used on a souvenir brochure for the movie.
“Rather than accept payment by royalty, Lubalin insisted on a large fee. By doing so, he missed an opportunity to make a great deal of money. The Sound of Music, released in 1965, went on to be one of the most successful movies of all time.”
-from Herb Lubalin: American Graphic Designer, 2012
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